Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are essential in getting increased site traffic to your website naturally via the search engine free listings. By ensuring careful planning of your websites content you can obtain the same or even bigger number of visitors by optimisation alone without having to pay for advertising.
Typically many web users tend to ignore paid (sponsored) results, which are displayed on search engine result pages, but if your site is shown on the first page of the ‘free’ search results for the query, you have a greater chance of users visiting your site.
We are a firm believer in the term “Content is King”, in that the more text based content added to your website the more chances of your website appearing on top of Google, Yahoo or Bing’s search results.