Having a better understanding of your website performance and your customers interactivity when using your site is paramount to any business owner. Knowing exactly which pages, links and even images are being clicked gives you a better understanding of what works and what doesn’t when it comes to people viewing your site.
Using Google Analytics you can measure your advertising (AdWords) return on investment (ROI) as well as track your page content, video, and social networking sites and applications. Analytics gives you in-depth reporting functionality and goal setting that is invaluable in assuring your site is performing to its potential.
Running a SEO Campaign? Analytics is essential in reporting on your keyword strength and performance in search engine result pages (SERPS) and the effectiveness of your landing pages.
We encourage every site owner to implement Google Analytics.