Sometimes in business it’s just as good to give as it is to receive, a novel concept I know, but with clever social networking marketing tools you and your clients can create an online presence for your brand and products.
We have been using the foursquare app for iPhone for a couple of years now as a business tool by steadily adding all our customers shop/business address locations to the foursquare world map.
Foursquare aims to encourage people to explore their local neighbourhoods and then reward them for doing so. It is a great way of getting your business and products more online visibility and as a business owner you can run specials when users ‘check in’ to your business which may be special offer discounts and prizes for your loyal customers.
The foursquare app integrates with both Facebook and Twitter posting a status update from the business and location you have checked into.
So how can this help my business?
Well if you are like one of the over 1.5 million iPhone users or on the fast growing list of Blackberry users in Australia, you can use your Smart Phone as portable network marketing device to promote your partners, business associates, suppliers and trusted clients by adding a comment or recommendation about their business every time you check in.
Now to make this work for your business, you should inform your clients how you are marketing their business and suggest they use the foursquare app. That way when they visit your office and check in they can return the favour.
One of the keys to social media marketing is promotion and knowledge of your brand and products, so with a little bit of cooperative work between you and your clients, you can assist each other in driving your businesses forward.