Many businesses are wary when it comes to taking the sometimes giant leap into online product sales, commonly due to the complexities of what is involved in setting up your eBusiness. With a myriad of Payment Gateway services (PayPal, Google Checkout, SecurePay, Bank), 3rd Party Processors (eWay, PayMate), Transport Layer Security (TLS) and SSL Certification and it’s no wonder many business purely stick to bricks and mortar style selling in expensive rental shops.
You only have to look at some of Australia’s major retailers (David Jones, Harvey Norman, Myer) who have all embraced eCommerce as the way forward in converting sales and increasing turnover. These companies identified that recent downturns in traditional store shopping was having an obvious direct effect on their business sales and since implementing eCommerce stores has seen a revitalisation in sales. In the twelve months to May 2017, Australians spent around $22.53 billion on online retail. This level is equivalent to 7.4% of the scale of traditional bricks & mortar retail (excluding cafés, restaurants and takeaway food)*.