We are asked constantly how can my site rank and why are my competitors ranking higher?

Well let me start by saying that there is no magic SEO wand you can simply wave over your website and boom…you’re ranked. No, SEO takes time to carefully structure your website with text content, keywords, META data, headings, ALT tags and more to appeal to the search engine gods.

Today I’m going to let you in on a little hint we use to track how Google and co see and rank your site. It’s called SEOquake and it’s free to use and use it you must.

Here is a breakdown of what this awesome website and browser plugin can do;

• Get an SEO overview of any page at a glance
• Discover your SERP competitors’ strengths and weaknesses
• Discover any keyword’s difficulty level
• Analyze a webpage’s external and internal links
• Get detailed information about your backlinks and much more.

When you install the browser extension you can use the SEObar to get an instant summary of a webpage’s or domain’s strength based on 26 different ranking parameters, along with information on how to improve your website.

Website SEO Page Report by SEOquake

Wondering how strong your rivals in the SERP battle are? Type any keyword you’re targeting into the Google search bar. You’ll be provided with immediate SERP analysis and tools including;

1. Page overview: key page metrics: Google rank, domain age, number of backlinks and many more.
2. Keyword difficulty: an estimation of a keyword’s level of competition (100% is the highest)
3. Disable the overlay: toggle switch to disable the overlay mode
4. Export in CSV export SERP data into CSV for further analysis

Access other powerful features from the SEOquake Dashboard:

• On-page SEO audit
• Keyword density
• Internal and External links
• Compare URLs

Meet the domain’s backlink Volume and Trust metrics!

These metrics allow you to easily estimate the importance and trustworthiness of a particular domain based on the number and quality of the backlinks pointing to it.

For more information watch the video below.

Overall SEOquake is a must for any budding administrator looking to improve their SEO ranking and reporting.

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Refind allows you to build a list of interest ‘tags’ that appeal to you and in turn deliver posts which have been tagged as such. In other words, a Refind user shares and tags a link to a blog post on Website Design to their profile and if ‘website design’ is one of your interests then it will be discoverable on the site.

There are already many of the big players already signed up as publishers, including Mashable, Tech Crunch, Hootsuite, Wired and The Onion sharing popular stories from their site to their own digital media service reading list. Following these publishers will build your dashboard of links which you can read, save or share to your own reading list.

At the culmination of each week, you can send a newsletter that will produce an automatic digest of the best links you tweeted or saved to Refind that week and be sent via email to your subscribers.

I can definitely see using Refind as a plus for any SEO campaign, as a way to share your own blog and article posts to a much wider audience whist gaining all important backlinks and site traffic.

Now for the kicker…Refind is giving away 1 billion coins to early users for free and which they will buy back later with our profits. For every friend you invite, you and your friend will get 20 coins.

Join Refind here and kick start your account with 20 free coins.

The post Create your own digital magazine of links using Refind appeared first on Webtek Media.

Pinterest allows you to pin images from any website to custom boards you’ve created on the site. These images link back directly to the website they were originally posted and therefore create a virtual time stamp and url link back to your site.

By creating boards within your own Pinterest you can effectively post an online scrapbook of your images with direct links back to your site content. This helps in building website traffic and is good practice in any seo campaign.

Pinterest users rely on good quality images to decorate their boards.

The post How to make Pinterest work for your website appeared first on Webtek Media.

Security and cloud service provider Incapsula analysed 1.45 billion page views from 20,000 sites over 90 days, and found that bot traffic was up by 21% compared to their previous report from 2012, bringing the total of total bot website traffic to 61.5%.

The post Rise of the bots appeared first on Webtek Media.

One thing we are continually asked when launching new sites is “when will my site be on page one of Google?” well if we had a crystal ball we could probably tell you, but unfortunately we don’t (but secretly wish we did). What we do know however is that regular information posting and text additions to your website or blog will almost certainly increase your chances of ranking in these result pages.

So how do we achieve this? I hear you ask, well several years ago when we first started developing our own search engine optimisation campaign, we spend many dollars and hours on purchasing and reading valuable information from SEO Pioneers who had a proven track record in getting websites ranking in Google etc. All concurred that writing interesting and informative articles relating to your business, industry or field of expertise significantly increases your chances of ranking in search engine result pages.

So what is an article and how do I write one?

Well simply put, an article is a piece of well written text, that is informative and engaging to your visitors and generally includes keywords and links to pages within your site relative to the topic you are covering.

The benefits of writing and including articles in your own website or blog are quite simple in that the more content you include in your website with relative keywords, the more chances you have of jumping up the queue and to the all important first page of Google.

What if I’m not a good writer?

Not everyone is blessed with the gift of the pen or keyboard in this case, but don’t despair there are many excellent copywriting services available who work in conjunction with you help get your message across and simplify things by adding this all important content in the form of articles ready for you to post to your website or blog. For example our friends @ Brutal Pixie (brutalpixie.com) content write for many large and small scale organisations and websites and can easily produce quality copy ready for you to use. Tell em Bullie sent you…..

View our website design, search engine optimisation or social networking articles and stay tuned for upcoming posts on ways to increase readership and utilising web services in sharing your articles.

The post The Benefits of Writing Articles appeared first on Webtek Media.

What is a Sitemap?
Sitemaps are an easy way for viewers of your website to grab a quick snapshot of the pages contained within your site. Think of it as your website Index of pages. It’s also an invaluable way for webmasters to inform search engines about pages on their sites that are available for crawling.

A time for discovery
Web crawlers commonly known as ‘spiders’ usually discover pages from links within the site and from other sites. Sitemaps supplement this data to allow crawlers that support Sitemaps to pick up all URLs in the Sitemap and learn about those URLs using the associated metadata. Use of Sitemaps does not guarantee that web pages are included in search engines, but provides hints for web crawlers to do a better job of crawling your site.

Where do I start?
The easiest way to create a Sitemap is a simple HTML document thats lists all the pages contained within the site or at least the major category pages if you have large site. Obviously the list of pages are hyperlinked to the relevent page within the site, therefore making it easier for yoru viewers to navigate your site.

Tip: Add a brief description of the page content after the linked text to help your viewers, for example rather than listing your About Us page as;

About Us

try this…

Company Profile Information – A complete introduction to our company and it’s employees

OK, where to now…
Ok so you have created your HTML Sitemap with links to all pages within your site…that’s great, your viewers will appreciate all the assistance they can get, but what about the search engines? Well fear not there is also a facility to upload your Sitemap information to Google, Yahoo etc for them to crawl your site and it’s by creating an XML Sitemap.

The easiest form of XML Sitemap creator tools around has to be XML-Sitemaps.com they offer a free XML and HTML creator tool that crawls your site and outputs a XML file ready for inclusion to Google etc. To access simply click here.

The post The Importance of Sitemaps for your Website appeared first on Webtek Media.

1. Page Title
Forget using ‘Welcome to my website’ as your page title, if you really want to attract target media specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital Cameras and Video Cameras.

2. Page Filenames (URL)
Still naming your page filenames as products.htm or aboutus.php, why not add some weight to your website and help the Search Engines distinguish from the multitude of pages with generic names and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a Book selling site with this link to the list of Paper Back Novels.

3. ALT & Title Tags
Again keywords play a huge part in the design of your site and another area to include these words is in your image ‘ALT’ and ‘Title’ tags.

4. Header Tags
Getting back to your Page Title, there is no point in making the heading text “Welcome to my Website” especially if you are selling Garden Tools. Using h1, h2 and h3 tags to emphasize your Products and Services in order of importance, lets the Search Engines prioritise the order of importance and then add to their databases.

5. Bold Text
Got something to say?, say it in Bold Text, this tells the Search Engines that this text is important and relates strongly to your content and keywords and should be taken notice of.

6. Keywords
Some say they aren’t that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your sites overall effectiveness. Concentrate on 3 – 4 keyword phrases (eg: “custom website design” or “web site design” for web site designers) and make sure they are used in the first and last paragraphs of your home page content.

7. Google Toolbar
Not only a search tool the Google Toolbar displays each sites Page Rank according to Google on it popularity and web presence.

8. Alexa Toolbar
Download the Alexa Toolbar from Amazon and sign up to their affiliate program, the toolbar is an essential tool in gauging the popularity and hit results of how your website ranks on the web.

9. RSS Feeds
Want to increase traffic? well consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession then link these to your articles.

10. Article / Blog Writing
Article writing is another way to cross promote your site with helpful information for others and with links back to your site.

In conclusion
There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a few and a good starting point to get your website promoted on the web.

The post A guide to good Search Engine Optimisation (SEO) tips appeared first on Webtek Media.