Below is a list of these programs and some advantages and disadvantages for your comparison:

1. Squarespace – Squarespace is an online tool where you can create your own website for whatever purpose. The designing method includes simple drag and drop elements so there is no need to have any coding knowledge. Squarespace also includes premade tempates to cut the designing time down tremendously and give you a clear guide to adhere by to ensure a clean and accessible website design. Despite squarespace being extremely simple to use, customers have reported the software is more on the expensive side, customisation is limited and poor seo performance which will affect the traffic of your website.
2. Canva – Canva is a website allowing you to make any sort of graphic design. It is a simple program that allows you to construct images for absolutely anything whether you need a flyer, a social media post, a worksheet or even just to edit a photo. Canva is free but they do have a lot of elements that you need to upgrade to their paid subscription to use. Canva is extremely easy to use and has many elemements, shapes and graphics to choose from. Although it’s effectiveness, it is better for a beginner designer as it lacks advanced custimisation options. With the free canva version you can only upload 5GB of data which can cause limitations if you do not pay fpr the subscription.
3. Mailchimp – Mailchimp is a service created to aid you with your business’s email marketing. They help you curate personalised email marketing campiagns that can be sent out on a mass scale to help you reach your business goals. It can also provide you with analytics of your email engagment to determine what audience your campiagn is reaching. The downsides of mailchimp would be the limited access of their free program meaning you do need to pay to get decent features, and due to their wide range of customisations it can be quite difficult to use.
4. Capcut – Capcut is a free video editiong software that businesses can use to create and edit promotional videos for their social media. Capcut is easy to use allowing you to select the clips you want and dragging them to the order you desire as well as adding sound effects, music, text, filters etc: The cons of capcut is its lack of advanced options for creation meaning it will definetely compare to something made professionally.

Whether you choose to use software yourself, or you hire a professional, it is whatever works best for you and your business needs. Keep in mind, when you pay for a professional, you are guaramteed to have quality work completed in a timely fashion and work that delivers results for your business as professionals will take into account what works online, what creates engagement and what will lead to sales.

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We have been using the foursquare app for iPhone for a couple of years now as a business tool by steadily adding all our customers shop/business address locations to the foursquare world map.

Foursquare aims to encourage people to explore their local neighbourhoods and then reward them for doing so. It is a great way of getting your business and products more online visibility and as a business owner you can run specials when users ‘check in’ to your business which may be special offer discounts and prizes for your loyal customers.

The foursquare app integrates with both Facebook and Twitter posting a status update from the business and location you have checked into.

So how can this help my business?

Well if you are like one of the over 1.5 million iPhone users or on the fast growing list of Blackberry users in Australia, you can use your Smart Phone as portable network marketing device to promote your partners, business associates, suppliers and trusted clients by adding a comment or recommendation about their business every time you check in.

Now to make this work for your business, you should inform your clients how you are marketing their business and suggest they use the foursquare app. That way when they visit your office and check in they can return the favour.

One of the keys to social media marketing is promotion and knowledge of your brand and products, so with a little bit of cooperative work between you and your clients, you can assist each other in driving your businesses forward.

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Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you’ll finally have a way to both monetise and enhance your content pages.

It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

Google AdSense is a pay per click program that you implement on your website with the addition of some HTML code. If you have a high traffic site, you can make some serious dollars by Google advertising on your website. A word of caution though, Google AdSense will display advertisements based on the content of your page, so there are many cases where your competitors website URL will display.

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