Hopefully most of you have heard the term ‘content is king’ when it comes to your website and its ability to be found in Search Engine Results Pages (SERPS). The plain fact is when it all comes down to it is that a website can look a million bucks with all the bells and whistles and beautiful imagery, but at the end of the day search engines like Google, Yahoo and Bing really only care for content and by content I mean text. Sure there are benefits to having great images on your site as you want to make it as pleasing on the eye for your visitors, but in all seriousness it’s the text based content which gets your site ranking in these result pages.
One thing we are continually asked when launching new sites is “when will my site be on page one of Google?” well if we had a crystal ball we could probably tell you, but unfortunately we don’t (but secretly wish we did). What we do know however is that regular information posting and text additions to your website or blog will almost certainly increase your chances of ranking in these result pages.
So how do we achieve this? I hear you ask, well several years ago when we first started developing our own search engine optimisation campaign, we spend many dollars and hours on purchasing and reading valuable information from SEO Pioneers who had a proven track record in getting websites ranking in Google etc. All concurred that writing interesting and informative articles relating to your business, industry or field of expertise significantly increases your chances of ranking in search engine result pages.
So what is an article and how do I write one?
Well simply put, an article is a piece of well written text, that is informative and engaging to your visitors and generally includes keywords and links to pages within your site relative to the topic you are covering.
The benefits of writing and including articles in your own website or blog are quite simple in that the more content you include in your website with relative keywords, the more chances you have of jumping up the queue and to the all important first page of Google.
What if I’m not a good writer?
Not everyone is blessed with the gift of the pen or keyboard in this case, but don’t despair there are many excellent copywriting services available who work in conjunction with you help get your message across and simplify things by adding this all important content in the form of articles ready for you to post to your website or blog. For example our friends @ Brutal Pixie (brutalpixie.com) content write for many large and small scale organisations and websites and can easily produce quality copy ready for you to use. Tell em Bullie sent you…..
View our website design, search engine optimisation or social networking articles and stay tuned for upcoming posts on ways to increase readership and utilising web services in sharing your articles.